This course is not just about getting a better grade on your essays, it’s about writing things you value: essays, and beyond. Classical rhetoric is a toolbox of techniques for crafting a powerful message in any medium - it means understanding your audience, honing your message, and scaling it to fit the situation. You’ll learn to apply these same tools to craft writing and presentations that stand out — in high school, college, or in your personal brand — in online communication media today. Rise above the noise. Find your audience. Impact the world for truth.

You’ll learn tools and workflows for:

• A+ essays

• Standout articles

• Speeches, written and improvised

• Video scripts

• Strategic content design for video, blog, and more

You’ll learn the theory of communication…

There will always be a new online tool or communication platform to learn. The only one that will stay valuable is communication itself. So you’ll also learn to:

• Refine your own thoughts and think more clearly

• Write clearly, in any medium

• Focus your message so it rises above the noise

• Find common ground with your audience

• Turn a single idea into a cross-platform message